In a time when the new Lebron James sneaker can be put on shelves with a retail value well over two-hundred dollars and the culture of consumerism is booming; the assembling of a Nike shoe made out of various foods actually serves a purpose. At this point we are unhappy with the basics or the necessities so in taking them for granted we spice them up in order to appease or affirm the standard to which we have become so accustomed. This similarity lies not only in our consumerist culture, but also in a subset of symbolism and judgment that essentially makes the claim that the shoes one wears and the food one eats say something about that person. Affirming oneself to these societal standards has become so important that companies have been able to put an exact price on this happiness. Not only that but what the consumer desires to affirm his or herself has become so predictable that companies can pump out seemingly formula-based products. Furthermore, we will stop at nothing and use any means necessary to make this consumerist process as effortless as possible. That entails raising animals simply for slaughter so that we can enjoy the priciest pieces of meat and exporting jobs under umbrella corporations so that sneakers can be made with much cheaper labor costs. This is what I took away from a picture of a sneaker made out of food.